Nothing spells healthy more than a bowl of salad from the creators of Sweetgreen and that is why they started the delicate salad food chain. Nathaniel Ru; the co-CEO of the company is one of the people in the world who want people to eat better food. Sweetgreen fills their salads with organic, healthy, local and fresh ingredients that have kept their over 40 branches full. 30% of the company’s purchases are made through Sweetgreen’s mobile app and website. The company prides itself on being a decentralized one. This essentially means that Sweetgreen doesn’t have a central headquarters. Learn more: https://angel.co/nathaniel-ru
The CEO’s of the company have gone further with the strategy of decentralization by closing the corporate office several times annually to allow all their employees to work in the restaurants. In addition to this, all the food company’s CEO’s don’t have a central location thus making it easier to access all the company’s restaurants and to mingle with the customers.
Sweetgreen CEO’s first got together at Georgetown University where they were classmates in a business class. In 2007, Nathaniel Ru, Nicolas Jammet, and Jonathan Neman then formed the food company after they noticed a gap in healthy eating alternatives in the Georgetown locale.
Immediately after they graduated, they started the first restaurant in Washington DC.The company has grown since they currently have more than 40 restaurants. Technology has been a big part of the company.All the company’s CEO’s are specialized in technologies. In addition to the food company, the CEO’s launched the Sweetlife music and food festival in 2010. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
The company has original recipes which keep customers on their doors throughout. Apart from being delicious, the salads are also reasonably priced. The food company has renowned investors who include Daniel Boulud, Danny Meyer, and Steve Case. Part of Sweetgreen’s management strategy is service design. This is where a product is personalized to fit a customer’s wants and it has a lot of components that complete it.
About Nathaniel Ru:
Nathaniel Ru is part of the trio that started the Sweetgreen food chain. The three met at the McDonough School of Business which they attended at Georgetown University. In 2007, he graduated with a Finance BS. Nathaniel Ru believes that the hardest part about managing is delegating. He admires Kevin Plank who is the CEO of Under Armour. His favorite restaurant is Little Serow which is owned by Johnny Monis. Ru loves the Northern Thai food and the fantastic service that the restaurant offers. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA