How Rodrigo Terpins Is Turning Into Brazil’s Most Exciting Entrepreneur

The name Rodrigo Terpins summons to mind one of Brazil’s most prominent rally car drivers. Born into the Terpins family name, Rodrigo was destined to become a professional athlete in one way or another. Rodrigo’s older brother, Michel, is also an established rally car driver on the professional circuit and their father Jack is a former professional basketball player in Brazil. In 2014, Rodrigo Terpins returned to racing in order to compete in the largest rally car race in Brazil, the Sertoes Rally. Rodrigo would end up finishing 3rd in his class and that high-mark made the perfect exit note for Rodrigo to focus more on his work in the world of business.


Rodrigo Terpins is the proud founder of one of the most interesting companies in Brazil’s economy, Floresvale. Floresvale is a startup company that is focusing on producing wood on sustainable farms with certification in mind. According to, Brazil has a huge market for wood production and most people don’t realize that much of their word is being produced by companies that are bypassing the certification model, thus proving to be unsustainable and damaging to Brazil’s environment. Terpins understands how important treating the environment correctly is and he also saw an avenue to success that would allow him to maintain ethical standards while pursuing it.


Outside of Floresvale, Rodrigo continues to grow as an entrepreneur by focusing on what he has always focused on: outworking and outhustling all of his competition. With a career in racing, it makes sense that Rodrigo would believe that you cannot waste any time on anything. Certainly, if you are wasting time then your opposition is gaining ground on you. Rodrigo spends time commuting back and forth between the city and the countryside where he spends time scouting potential areas for future Floresvale farms. During his commutes, Rodrigo is networked and communicating with other prominent members of his team.


In an article on, despite Rodrigo’s schedule and his early success as an entrepreneur, Terpins knows that there is more to life than just work. He cites spending time with his son as one of the best ways he can use up his time.