It is impossible to build a fashion brand without considering competitors. Startup e-commerce fashion brands have to face kingpins such as Amazon. Achieving success with online fashion business is not an easy feat. Large organizations such as Amazon have enough publicity and control the e-commerce market. However, Kate Hudson has achieved the impossible with Fabletics. She has managed to redefine her brand to create products that compete with Amazon in the activewear and sportswear genre. She has grown her business and is now worth $250 million. Fabletics has achieved all these success in a short period of three years.
Fabletics’ business model is simple and straightforward. The company focuses on exclusive products, personalized goods, and data science. The company concentrates on a subscription model of business to attract and retain customers. Customers select their brands and pay for them at their convenience. The availability of a membership option has won the hearts of many buyers as goods are sold at hugely discounted prices.
Fabletics is not a company without any challenges. As the enterprise grows, it has expanded to new territories and gained new competitors. A proper consumer education, customer experience, and personalized shopping has made the company highly successful. Fabletics has experienced a rapid growth rate of about 35 percent a year. According to TechStyle Fashion Group CEO, the growth factor shows nothing but the authenticity in the quality product. Fabletics has grown to become popular in 10 countries and has a high return on investment.
Fabletics can be ranked among the few companies that are aware of the value of a new customer. Whether it is a fast purchase option or an innovative membership program, Fabletics has everything for its clients. Fabletics has received several challenges with its membership business model but has solved it all. The company has moved forward to invest in Brick and mortar stores. The type of business has created the best environment for customers that prefer online and offline shopping.
Fabletics online subscription option has seen it sell sportswear and accessories for women. These accessories are commonly referred to as athleisure. The company offers a personalized shopping experience based on an individual’s fashion preference and lifestyle. Fabletics is a subsidiary of JustFab that was recently rebranded to TechStyle. Fabletics is the mastermind of its co-founders Don Ressler, Adam Goldenberg and Kate Hudson. The three established the company in July 2013 and officially started selling in October 2013.
Fabletics has expanded to include other products for men. The company launched an FL2 program in 2015 where it sells men’s activewear. Kate Hudson’s brother Oliver Hudson has been the chief promoter of these clothing. The company recently expanded beyond athletic clothing to sell swimsuits and dresses. The firm has become popular in social media for their tactful advertising strategy. The company makes use of videos posted by Kate Hudson to advertise the business’s products. Kate Hudson is an ambitious actress who has expanded her career to business. Fabletics has grown to become highly successful in a short period of three years. Founders of the firm know that it is going to be highly successful and could even beat competitors like Amazon.