Supposedly to mean “full of goodness,” the name Beneful has been interpreted differently by its users. Many agree that it is just a combination of “benefit,” or “beneficial,” and “healthful.” Some think of it as a shortened version of “beneficial” while incorporating “full,” as in, any dog would love to eat his fill! Most likely, it does come from the phrase “full of goodness” in one way or another. Regardless of where it comes from, users love the benefits of feeding this to their pooch. Full of nutrition, Beneful is made up of healthful ingredients that increase a dog’s quality of life. Click here to watch video.