Flavio Maluf is the chairman of Eucatex, one of the largest Brazil companies dealing in the production of paints, floors, doors, MDF panels, and many other products. Flavio Maluf is committed to investing in sustainability and engaging in other social actions. In 1962 the company invested highly in land and reforestation for the purposes of maintaining self-sufficiency since eucalyptus is one of the materials it uses in the production of some of its products Visit dino.com to learn more
Mr. Maluf championed the development of Environmental Education Program, which partners with Sao Paulo city halls. Among the objectives the program hopes to achieve is to educate people on environmental preservation, the importance of forest management and the reasons why various forest made products have eucalyptus as one of their raw materials. People who participate in this program by Flavio’s company learn about tree planting and the benefits it creates for the society. Other lessons include the care that should be accorded in tree planting activity and the activity of recovery planting in the degraded areas. So far, at least 27,000 visitors have participated in the program
He has also introduced another initiative in Eucatex that aims at improving the company’s relationship with the community. The specialists from Eucatex visit the people in the vicinity of the company’s farms as a means of determining the possible impact that the company’s forest operations have on them. It is also a means of carrying out a socioeconomic diagnosis of the area. Flavio Maluf also used this initiative in planning actions that can improve the quality of life and the well being of the people in the surrounding areas of the farms.
Under the leadership of Flavio Maluf, the company has also developed an Apiculture program which provides apiculture pasture to the families close to the tree farms so that they generate income from honey. The beekeepers get the honey from the bees exploring the flowers of the eucalyptus trees the company has planted in their vast farms. Eucatex has also provided employment opportunities to the locals and it stimulates the economy and indirectly generate employment opportunities in various other sectors. The preservation of forests is also of importance to Maluf, which is the reason the company builds firebreaks