The Brazilian media giant, Grupo RBS has been going through a period of expansion in the last decade that has been pushed forward by the work of incoming Chairperson Eduardo Sirotsky Melzer. The new Chairperson is just the third in the history of the Brazilian media brand with all three coming from the Sirotsky family that remains in control of the brand. The growth and expansion of the Grupo RBS brand have been large and consistent over the course of its history with the Sirotsky family always looking to the latest technology to give its customers the best possible experience.
According to meioemensagem, juggling a major media conglomerate and all the factors that can affect it on a regular basis can be a major issue for many in the industry. However, Eduardo Sirotsky Melzer has been looking for new ways of pushing the work of the family forward with a growing list of digital companies that have widened the portfolio of the brand. Melzer was looking for ways of changing the direction Grupo RBS was moving in when he decided to create the eBricks Ventures brand that has taken the work of Grupo RBS and expanded upon it.
Under the leadership of Eduardo Sirotsky Melzer, the Grupo RBS brand has been divided into five different sectors to make it easy to understand. The division of the different areas of interest within the brand includes the area devoted to creating content for younger audiences that has become known as Kzuka. The Kzuka brand is devoted to working on new ways of producing and delivering digital content and programming across multiple platforms. Although the Grupo RBS brand has become eternally linked to the development of media content across various areas of technology, the work of the company is no longer solely located in this area. Instead, the largest wine retailing website in Brazil has been created from within RBS along with a logistics company that offers its services across Southern Brazil.