Luke Lazarus is a business consultant with a lot experience. He has helped many startups define and redefine their business strategies and goals to get to the top of their industries. He graduated from the Melbourne Business School at the age of 24 and at 33, he has started and sold 4 successful firms. Here is the recap of his recent interview.
How he makes a typical day productive
Lazarus starts his day with a few minutes of meditation to clear his head and relieve stress after which he checks his emails and takes a cup of coffee simultaneously. He walks his dog and hits the gym, which he does every single day.
In the midst of all these, he still makes his daily to-do lists mentally and strives to achieve them. This includes his plans for business.
How he creates and implements ideas
Lazarus believes that wrapping a story around your products or services will help attach consumers’ emotions to your brand. So, he creates business ideas mostly from his personal problems whose solutions also work for the marketplace.
A particular trend that excites Mr. Lazarus
To him, the most exciting trend in the corporate world is that customers no longer base their choice on only quality. They also look for brands whose stories align with theirs. Fortunately, many brands have discovered this and they are leveraging it big time. Read more: Luke Lazarus| Medium and Luke Lazarus – Investing.com
His most productive habit
He records everything –jotting in his notebook, on his phone, or using other means. These notes serve as reminders for him and they help him prioritize the items on his to-do lists.
The advice he would give to his younger self
Luke Lazarus would have loved to worry less and focus more. Most of the things people worry about never happen. Worrying hinders productivity. So, he advises people to worry less.
One of his controversial opinions
He believes that luck and network are critical indicators of success.
One advice for entrepreneurs from him
He believes in himself and in his success and it has always worked for him. So, you should also believe in yourself.
One of his success strategies
He believes every project should revolve around a good story and he has always created a story or refined old one for all the projects he took.
One failure he encountered
Lazarus started a business with a friend who had different ideas on the brand story and initial plans for the business. These differences delayed the execution of the business. Because of that, he may hesitate to start a new business with someone he loves.
One business idea for readers
Lazarus feels that there is business in simplifying healthcare. People should be able to order medical care and also get prescription drugs with the same convenience they order UBER.
The best $100 he recently spent
He believes that taking existing or potential clients out for lunch is one of the best investments as he has gotten a lot of projects with the gesture.
The software and web service that help him to be productive
He makes use of Google Calendar, Gmail, Slides, Sheets, Google Docs, and UBER regularly.
The book he recommends
Luke Lazarus wants entrepreneurs to read “Why” authored by Simon Sinek.
Learn more about Luke Lazarus: