Evolution of Smooth (EOS) Organic Lip Balms Strawberry Sorbet is one of several flavors. The strawberry sorbet flavor has a nice, fruity fragrance that creates a luxurious experience for the user. In addition, the cosmetic product is safe to use and has a sweet taste. The product’s texture is smooth and the lip balm stays on the lips for long time. The egg shaped container is cute and makes it easier to find when thrown in your bag. Other EOS flavors include Pomegranate Raspberry, Summer Fruit, Sweet Mint, Blueberry-Acai, Lemon Drop,Medicated Tangerine, and Honeysuckle Dew.
EOS lip balms contain natural flavors and scents. The Strawberry Sorbet flavor does not contain any harmful preservatives such as parabens. The product also does not contain petroleum since the ingredient is not absorbent. Shea butter and vitamin E are used instead to provide a silky feeling to lips and to penetrate lips so that the area is protected from the inside.
The lip gloss company is environmentally conscious and strives to avoid leaving carbon footprints during the manufacturing process. EOS also claims to be chemical-free which makes it a better lip balm option than others for individuals who have sensitive skin.
The brand Evolution of Smooth (Well-known as “EOS”) took the lip balm world by storm in 2009. Fast Company scored an exclusive interview with two major forces at EOS, https://evolutionofsmooth.ca/, co-founders Sanjiv Mehra and Jonathan Teller. Sanjiv Mehra presently serves as the company’s managing partner. In its article entitled “The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick,” Fast Company gave the world a closer look at the success story of EOS. You can check out the full article here: https://www.fastcompany.com/3063333/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.
In the past, the lip balm market was dominated by Chapstick. Sanjiv Mehra and the other EOS founders seized an opportunity to infiltrate this market by bringing something fresh and unique to the lip balm industry. They came up with a new presentation of lip balm to consumers who were used to tubes of lip balm with few flavor options available. Lip balm previously had been widely considered a unisex product, and other companies marketed it as such. After market research revealed that women were the most frequent users of lip balm, the EOS founders capitalized on this finding, and decided to focus on creating a product that would be geared towards women, making women their target consumers.
With the creation of EOS lip balm, consumers now had multiple flavors of lip balm to choose from, and these flavors were contained in an easy-to-use orb with pastel-colored casing. The formula of the product along with Facebook and social media marketing to women specifically, led to the vast success of the company. EOS is now the second best-selling lip balm in the country, with sales of over one million units a week. The founders of EOS identified something the lip balm industry was lacking – a product designed for and marketed towards women, and created a powerful product that was just what the market needed. http://www.ebay.com/bhp/eos-lip-balm